We're delighted to announce that Sophie Wilding from Imperial Haus will be talking about how local influencers can work for your group/organisation at our Social Media Academy in December.

Sophie appeared on the BBC's Apprentice TV programme and will join speakers from businesses across Gloucestershire during a day of bespoke social media training sessions for the VCSE sector in the county.

Our Social Media Academy is the first of its kind in the county and aims to increase the capacity, knowledge and agility of the sector. This event is fully funded for VCSE sector groups & organisations in Gloucestershire and is generously sponsored by The Benefact Group.

Event Information

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  • Title: Social Media Academy
  • Date: 6 December 2023
  • Time: 9 am to 4:30 pm
  • Venue: Gloucester Brewery, Warehouse 4, West Quay, Gloucester Docks, GL1 2LG

Session Information

The importance of a good website (Martin Ebdon, The Lines Group) - Websites are our window to the world, without a well-functioning website we will continually fall behind. This session will cover: the role of a website, the importance of first impressions, don't make me think, discuss practical things to consider and give relevant real world examples to help you build your best web platform.

How to create scroll-stopping graphics with Canva for beginners (Danny Matthews, Short Story Ventures) - Find out how to create your marketing graphics for print and online, uncover some social media secrets to get more attention and how to use the free (and pro) versions of Canva to power up your marketing.

Successful campaign planning (Andy Davies, Digitally Driven Consultancy) - Planning beforehand is an essential part of any successful campaign – making time to think about the key messages, your audience and how or when to communicate this with your audience will ensure you do not just a good job, but a great job!

The rewards & risks of social media (Chris Burn, CSRB & Tim Martin, Selling Service) - This session will take you through The Charity Commissions requirements for a comprehensive and dynamic Social Media Policy, focusing specifically on the rewards and risks to charities of Social Media. The session will be presented by specialists in Social Media Management and Data Privacy. The outcome will be to provide all attendees with the confidence to implement a charity wide Social Media Strategy.

The secret sauce of SEO success (Kira Khoroshilova Diary Of An SEO) - SEO often seems like an enigma. I'm here to unravel the mysteries and provide actionable insights so you can go home today and take the necessary steps to improve your website's online visibility! With SEO, you can position your website in front of your target audience online. It's not only the most cost-effective marketing channel but also the one with the highest return on investment.

Supercharge your social media with video (Craig Hellen, Bexmedia) - This session will cover various practical and theoretical aspects of social video content for your organisation. Giving hints and tips on topics around audience, planning, creativity, content ideas, content champions and more. Finally a practical demonstration using phones and affordable extras to film an interview.

How to create an effective social media plan (Abbie Wood, Isabella Goodwin, Hannah Tinsley and Amy Townend, Target) - This session is a practical guide to creating a social media plan and engaging content to build communities. We’ll also provide lots of handy hints and tips to easily put into action, enhancing your social media skills.

Leveraging social media to build a movement for good (Paul Tyler & Bec Simpson, Benefact Group) - Paul and Bec will use a Benefact group case Study to look at how to use social media to build brand awareness. Showcasing the positive impact this can have across a community whilst tackling some of the challenges that come with social media platforms.

Unlock the power: supercharge your LinkedIn activity for success in 2024 (Daniel Jenkins and Jim Lewis) - Join Wagada Digital as they demonstrate the power of personal vs company profiles on LinkedIn, how to optimise your profile, grow your network and connect with your target audiences. We will discuss planning and scheduling creative content that resonates, how to use hashtags effectively and how to manage ongoing engagement’.

Digital safety 101 (Mark More, South West Cyber Resilience Centre) - This session will explore the basic measures that you can – and should – take, to keep your organisation safer in a digital age. It will look at the basic measures you can implement to frustrate online criminals, without being a technical expert, will show you how they generally attack, and will explore the free support which you can access in the future. If your organisation has an online presence, a database, or just volunteers who send emails, you’ll take something of value from this session.

Dive into SEO-Friendly Blog Writing: Making a Splash in the Digital Ocean (Keeley Knewman-Goodall, Six Waves Digital) - Learn why blogging is important for your organisation, how it can help build trust and loyalty with your audience along with best practices and time-efficient ways you can create engaging content.

Email Marketing Unleashed: Riding the Digital Wave to Connection (Keeley Knewman-Goodall, Six Waves Digital) - Learn how to create a mailing list, entice subscribers to join and best practices in creating email marketing content that will help promote your organisation.

Speaker Bios

For more information about our speakers, please visit our bookings page

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